FDI lead generation is an exciting mix of art and science. Although we have been doing it for a very long time, we still aren’t bored with it.
One of our methods which keeps things interesting, is our study of business body language. All businesses have characteristics and if you look at the signals, you can see if they are ready for/thinking about/would benefit from cross-border investment. Especially now that they are using social media, there is a whole range of things to look out for to find out if they are the one for you.
If you want to learn more about our approach to lead generation, do get in contact.