It is always a pleasure to engage with a location which has real depth and its own style and sense of place. As opposed to some locations, which feel scratched together – a jumble of key industry clusters; an “available flexible highly-skilled workforce”; a few universities; and of course, an international airport within an hour’s drive. These locations which are fabricated for the purposes of FDI attraction tend to wear thin quickly and their lustre soon fades. Whereas the genuine article shines through consistently.
One such impressive location is the region of Catalunya in Spain. This is a location which doesn’t disappoint in its story telling. While the region’s investment promotion agency ACC10 may have had a few name changes over the years, its story has remained the same, offering a fascinating history with a dynamic present and a confident future.