fdi leaders …making location connections

21/05/2013

smart fdi cities

Filed under: fdi destinations — admin @ 01:54 pm

EthosSmart

These days you need to be smart to be successful, and we turn to our partner Adrian Ulisse of Ethos Smart to tell us why cities need to be Smart.

Q: Tell us about Ethos Smart – what do you do; who are your clients?

A: We develop bespoke Smart City programmes in partnership with municipalities, that improve citizens’ quality of life, attract investment, create jobs, grow the local economy, generate new revenues for local government, and save money – all whilst protecting the environment.

We do this by crafting bespoke strategies that recognise the needs of multiple stakeholders, with the aim of delivering positive social, economic and environmental outcomes.

In essence, our Smart City programmes leverage advancements in information communications and technology to bring about improved integration and coherence in the way a city operates.  Implementation delivers the information and tools necessary to allow authorities to respond to both the predictable ebb and flow of its citizens, as well as the unexpected, in a holistic manner that is intelligent, agile and efficient.

Our clients today include a range of both national and local governments, and together with our network of associates, we have worked on a variety of Smart City programmes and projects.

Q: Lots of cities want to be, or claim to be, a “Smart City”.  What do they mean?

A: I don’t believe there is any one city that can truly claim to be fully Smart yet.  The reason behind why it has proved so difficult is that cities are typically managed in bureaucratic silos.  A Smart City requires these silos to be broken down, allowing a more integrated approach where the various aspects of a city operate together in real-time.  In a simple example, we all know that the UK’s National Grid sees a surge in power demand at half-time during the FA Cup final, as half the population puts the kettle on, and doubtless this is helpful to the power companies in planning.  But imagine if this paradigm were extended to a far more granular level, where algorithms were used to predict the needs of citizens, covering everything from electricity to roads, on a minute-by-minute basis, based on the whole TV schedule, the weather, performance of local sports teams, etc.  With such a capability, peak flows could be reduced and spare capacity could be utilised, leading to more efficient use of infrastructure and a reduced environmental footprint.  This is not an approach that I have seen, but do hope to be proved wrong soon.

So it is critical that Smart Cities have strong leadership and that stakeholders moderate their own self-interest (moderation being the first of Ethos’s three stated core values).  Getting the municipality, power, transportation, water and asset management companies to collaborate around the needs of  the citizen, entrepreneur or business is when a city becomes Smart.  And when they do, they all benefit!

However, each of these entities has to sacrifice something and therein lies the challenge.  If the costs are borne centrally, the benefits distributed and revenues fluctuate, where is the investment incentive?  Now solving that problem would be Smart; and this is something we are working on.

Q: Are there any examples of cities showing some of the attributes of being Smart?

A: Yes!  Having said there are no fully Smart Cities, there are some that have made some really positive steps in that direction.  For example, there are many examples of innovative city projects, be that Smart Grids; LED street lighting; electric vehicle infrastructure; renewable generation and the like.  Amsterdam, Malmo, Barcelona and Manchester are all examples of where pioneering work has been done.  None has gone the whole way though, and I would argue that in addition to the challenge of crossing silos, there are other forces at work.  What do I mean?  Well, much of what has been done already has been developed in collaboration with large technology or energy companies who, if you excuse my scepticism, have inherent vested interests.  Not that this is all bad; product and services providers have a lot to add.  The problem is they often have a solution before they know the problem.  And, they won’t necessarily look beyond their own generally restricted areas of capability and product line.

To return to my previous point regarding silos, internally developed programmes also have their issues.  Not to put too fine a point on it, the bureaucratic and silo’d nature of municipalities is an inhibitor to collaboration and trust (the other two values of Ethos).  To expect internal departments to work together for the common good, sometimes against their own narrow self-interest, without an independent arbitrator and facilitator is quite a stretch.  To be fair, not every city is like this, but most are.

Q: What does a city (or town or district) need to do to become a proper Smart location?

A: If a city (or a town or district) truly wants to become a proper Smart location then it needs a Smart City programme that focuses, guides and governs the outcomes.  And one that is created without a nod to vested interests.  The city must let go of the reigns a little, by allowing an innovative commercial construct that incorporates an independent entity.  This entity should protect the interest of the community and develop the programme in partnership with the city, but outside of the municipality’s organisational constrictions.

A successful Smart City programme requires what we call a higher order purpose or “City Identity” that describes the desired shared social, economic and environmental outcomes from the perspective of (most of) its citizens, in parallel with a political value case (the sales message from the politicians to voters).  In short, if the proposition makes sense to the majority of citizens on both an emotional and intellectual level, it has a real chance of flying!

This then drives strategy, as well as finance, governance and value models.  These models can then be used to attract funding for Smart City projects, which is something we can also help in.  Without a long-term holistic Smart City programme, attempts to develop Smart City projects are rather like building the walls of the house before you have drawn up its plans.

Q: From your perspective, what is the typical programme and timeline of activities involved in making a Smart City happen?

A: We can establish a commercial construct in weeks; securing the mandates from the municipality depends on the will and drive of its leaders, but once this has been secured then things move pretty rapidly.  Engaging and recruiting the citizenry can take a little time, but experience shows the arguments are easily made and pretty compelling – and anyway, who wants to live in a dumb city?

In 6-9 months the full range of key desired outcomes should be identified, along with the political value messages.  Evaluation of existing and new projects will have been completed and the barriers to success identified; be that financial, legal, organisational or technical.

12 months in and the programme will be up and running, influencing project development so that they are “Smart” and nested within an integrated Smart City Programme structure.

The commercial vehicle that is the custodian of the Smart City programme should be self-financing, and this can be done in a number of ways.  Funding can be secured through commercialisation of the ”big/open data” generated by local authorities through things like city app development and resale.  Another revenue model is to charge Smart City integration fees to infrastructure or residential/commercial development projects, be that private or public, so that their projects can be part of the Smart City programme.

Over a two year period, one would expect to see some real impacts, from integrated systems creating new revenues, costs savings through reductions in energy, improved quality of life for the community and the beatification of the city to outside investors and potential new citizens…now that is Smart.

03/05/2013

fdi connections

Filed under: fdi destinations,place marketing — admin @ 07:19 am

connect ireland niall

We are very pleased to learn more about the pioneering ConnectIreland initiative from Niall Hughes, Director of Business Development at ConnectIreland.

Q: Can you tell us how ConnectIreland came about?

A: ConnectIreland was the brainchild of Terry Clune, founder of the Taxback Group which currently employs 825 staff in 22 countries.  Terry approached Enda Kenny, Ireland’s Taoiseach, with the idea to reward people around the world for introducing Ireland to companies looking to expand internationally.  The Government then tendered for the contract and Terry won the contract under the company name ConnectIreland.  This project is part of the Irish Government’s Action Plan for Jobs 2012, as part of the Succeed in Ireland initiative.  ConnectIreland is an innovative way to create new jobs in Ireland by harnessing the power of the global diaspora – at home and abroad.

Q: What are the main objectives for ConnectIreland?

A: Our mission is to attract foreign companies that are expanding internationally to Ireland through ordinary people – creating jobs and securing the future of the Irish economy.

The Irish Government will financially reward those that help us attract new, sustainable jobs in to the country.  A successful tip-off that results in job creation in Ireland will lead to a payment of between €4,500 and €150,000 depending on the number of jobs created.  All that we ask is that people register as a connector on our website, refer a company that they know is considering an international expansion and we will contact the company to explain the advantages of establishing in Ireland.  If the company chooses Ireland, the person who made the referral will benefit from the reward.

Irish people at home and abroad have a massive global network of family, friends and connections, many of whom have contacts in companies that are expanding internationally.  Through ConnectIreland, everyone (regardless of nationality) can support Ireland by introducing our team to these expanding companies.

We have a 30-strong, dedicated professional team based in Kilkenny, Ireland, which is the central point of contact for all introductions.  Our team also includes experienced foreign direct investment specialists who will work with companies and help them to understand why they should choose Ireland.  A financial reward is available for each successful introduction that leads to job creation.  This reward is payable by ConnectIreland on behalf of the Irish Government through the Succeed in Ireland initiative.  We have been set a target of 5,000 sustainable jobs over the next 5 years.

Q: What is your performance to date?

A: Since the launch in May last year, ConnectIreland has been introduced to 791 companies, 621 of which have been approved by IDA Ireland.  We have helped three companies to expand in to Ireland and have quite a few more investment projects in the pipeline.

Q: What geographies are giving you the best response?

A: Due to the concentration of the Irish diaspora in the United States, we have predominantly been introduced to US companies, followed by companies from Canada, the UK, China and Germany.

Q: From your experience, what are the best methods for getting investment leads?

A: Because of the nature of our programme we have been introduced to companies in a variety of different ways from parents who have children working for companies expanding, to CEOs of major organisations who are dealing with companies that are expanding in to new markets.

Q: What is your selling message for companies to locate in Ireland?

A: Many of the world’s biggest and most successful companies across a range of industry sectors already have considerable operations in Ireland such as Microsoft, Pfizer, Abbott and Intel.  These companies have done their research and voted with their feet, resulting in significant investments in their Irish operations.  This is testament to their confidence and belief in the future of Ireland and her people.

Ireland is home to:

  • 9 out of the world’s top 10 medical technology companies such as Boston Scientific and Medtronic
  • 8 of the top pharma/bio companies including Pfizer and Amgen
  • 10 top “born on the Internet” companies, like Google and Facebook
  • 3 of the top 5 games companies, such as EA and Activision

Over 1,000 multinational companies have chosen Ireland as their strategic European base due to its pro-business environment and attractive taxation rates:

  • Ireland has one of the lowest corporation tax rates in Europe at 12.5%
  • Companies can secure a 25% tax credit against research and development costs
  • Ireland has double taxation agreements with more than 60 countries, including every major trading company

There is also Ireland’s talented workforce.  Ireland has the youngest population in Europe with an average age of 34.4 years.  The World Competitiveness Year Book identified that Ireland is the 1st in the world for the availability of skilled labour.  A 2010 European Commission study of third-level education stated that Ireland produced “the most highly employable graduates in the world”.  Collaboration between leading-edge scientists and industry researchers is fostering a new generation of world-class innovation in Ireland

Many other reasons to consider Ireland are highlighted at Invest in Ireland.

20/04/2013

fdi waterford

Filed under: fdi destinations — admin @ 10:00 am

waterford, ireland

We are always pleased to find a hidden FDI gem, and our latest is Waterford in Ireland.  We visited world-class manufacturing facilities; met super-smart people; and saw why they have such a great quality of life.  Alas we didn’t get to see all 49 beaches.

12/04/2013

fdi texas

Filed under: fdi destinations — admin @ 11:08 am

texas

While many of our technology clients seem to be focused on Silicon Valley and/or New York as their US entry point, we would like to suggest another option to consider - what about taking their tech to Texas?  We think they would be pleasantly surprised.

Texas was in London yesterday showcasing its attractions for business, and the story is pretty impressive. It is a big economy with a GDP of $1.3 trillion, making it the 14th largest economy in the world.  It has a lot of people - 25.7 million – and a labour force of 12.8 million.  It is the largest generator of jobs in the US, creating 260,800 new jobs in 2012 (and 1.4 million new jobs over the last 10 years), and it is the largest exporter in the US.  Its tech credentials include it being the birthplace of nanotechnology and where the integrated circuit was invented.  It has a very strong story in ICT, cleantech, energy, aerospace, biotechnology and the life sciences.  It also has no corporate income tax or personal income tax, and an attractive business incentives offer.

It has a diverse range of growing cities including the global gateway of Houston, the super cool creative Austin, friendly Frisco, and the business-focused community of Conroe.  From the tech perspective, Austin is getting a lot of growth from the Valley.  Examples include Apple establishing its Americas Operations Centre in Austin, and Google choosing Austin for its Google Fiber ultra high speed (1-gigabit) Internet and TV service.  A technology ecosystem is evolving fast and the SXSW event is the perfect showcase for the city’s tech growth.

Texas is wide open for business and is well worth a look.

04/04/2013

cardiff tech

Filed under: fdi destinations,place marketing — admin @ 09:18 am

cardiff tech

It is good to see Cardiff promoting its growing tech scene through Cardiff Start.  Set up by local entrepreneurs to promote the wonders of Cardiff as a place to work and live, it started as a Facebook group and is now setting itself up as a Community Interest Company (CIC).  We find that entrepreneur-led networks promoting their local area to attract inward investment are often much more convincing than government-led initiatives.  When entrepreneurs speak passionately about their place, we listen.

The CIC is an interesting vehicle for investment promotion.  It is a limited company structure for people who want to conduct a business or other type of activity for community benefit and not solely for private gain. One of its strengths is its flexibility, and its use has been growing since introduction in 2005.  There are now over 6,000 CICs operating across the UK, covering a very diverse range of initiatives for community change.  So for locations in the UK wanting to be more pro-active in attracting inward investment, perhaps the CIC model can be of use – and do bring it to the attention of the local entrepreneurs.

05/03/2013

flanders fdi

Filed under: fdi destinations — admin @ 09:54 am

flandersfdi.jpg

The Flemish lion continues to roar with another good fdi scorecard for 2012.  A total of 159 new investment projects in Flanders created 3,740 jobs.  Over half these projects were greenfield investments, helping to demonstrate that Flanders has still got its mojo.  Invest in Flanders is a consistently good performer, bringing in a high number of investment projects each year.  Over the last 10 years Flanders has attracted nearly 1,500 fdi projects with a capital spend of €16.7bn creating over 32,000 jobs.

26/01/2013

smart city

Filed under: fdi destinations,fdi sectors — admin @ 11:32 am

smart-city.JPG

Congratulations to Glasgow, which has won a competition against 30 other UK towns and cities.  Through the Technology Strategy Board’s Future Cities Demonstrator it has been awarded funding to help develop its smart city capabilities.  It will be introducing new technologies and city management systems to improve services in areas such as health, transport, energy and public safety.

Smart city infrastructure and services is an emerging FDI sector and it is hoped that the new ideas, products and services created in Glasgow can be exported across the world.

09/01/2013

fdi lisbon

Filed under: fdi destinations — admin @ 10:53 am

fdi-lisbon.jpg

We believe that the best people to promote a location are the people that actually live there; and if you want good story telling, then let the local artists speak. With the rise of the creative industries in many cities across the world, getting the creatives to tell the story makes a lot of sense.

We are pleased to see that Lisbon, a city which is pretty astute at using social media to promote its attractions, has invited a group of artists and professionals to produce a video that promotes Lisbon as an ideal city for artists and creative industries to locate.

Lisbon Soul of the World

Enjoy!

12/12/2012

fdi britain

Filed under: fdi destinations — admin @ 09:56 am

fdi-britain.jpg

We tend to meet the best people in the worst places, so for those who are looking to find their optimum business location somewhere in Great Britain, we recommend A New Kind of Bleak: Journeys Through Urban Britain as useful reading material to help you with your site search.

28/11/2012

fdi poznan

Filed under: fdi destinations — admin @ 10:04 am

fdi-poznan.jpg

Another Polish FDI destination that is putting effort in to its marketing is the city of Poznan which is located in west-central Poland and is one of the country’s oldest cities.

At the recent Touchdown Europe event held in London for our network of FDI intermediaries, we had an engaging presentation from the Poznan Investor Relations Department.

This is a high achieving city.  It has won a string of economic awards and top rankings including Best Managed City; The Golden Emblem Award for Best Quality Services; Sustainable Commune Awards; first place in the City of Opportunities - City of Sustainable Development contest; and the Superbrand Award for being the Strongest Brand in Poland.

With its marketing headline “Eastern energy, Western style”, Poznan is definitely one to watch!

Older Posts »

Powered by WordPress